Gain the key skills to master one of digital marketing’s most sought after skills, and learn how to apply your SEO knowledge in an overall digital marketing strategy. This section is divided into three parts. First part covers the Introduction to Search Engine Optimization, Important definitions, and Search Engine Optimization History.
You will learn:
- The fundamentals of SEO
- How to reach your target market
- How to optimize your social media strategy
- Content development and copywriting.
Module l: Introduction & Overview on SEO
1
Lesson 1 – Introduction to SEO
2
Lesson 2 – Important definitions
3
Lesson 3 – Search Engine Optimization History
4
Quiz On Module I: Introduction & Overview on SEO
Module ll: Search Engine Optimization Basics
1
Lesson 1- SEO Basics – I
2
Lesson 2 – SEO Basics – II
3
Lesson 3 – SEO Basics – III
4
Quiz on Module II: Search Engine Optimization Basics
Module III: Advanced Search Engine Optimization
1
Lesson 1 – Advanced SEO – I
2
Lesson 2 – Advanced SEO – II
3
Lesson 3 – Creating SEO Strategy
4
Lesson 4 – SEO Mistakes and Best Practices
5
Quiz on Module III: Advanced Search Engine Optimization
Module IV: How does Google search work
1
Lesson 1 – Google Adwords & Search Engine Marketing
2
Lesson 2 – Key words
3
QUIZ & Certification: Search Engine Optimization
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