Digital Branding

This course will teach you about the shift and how it has altered the way brands communicate with
their audiences. You will learn about the challenges of managing a digital brand and how rich and
compelling content, combined with digital distribution, are integral to brand engagement.

In this course you will learn about:

• The inter-relationship between paid, owned and earned media
• Consumer change and how it is altering brand communications
• Content marketing and how owned content can be distributed across company-owned digital media assets
• The value of Earned Media which interests your audience