DIGITAL PR

Module l: Introduction to Digital PR

1
Lesson 1 – Introduction to Content Marketing
2
Lesson 2 – Roles
3
Lesson 3 – How PR differs from Marketing, Advertising, Sales Promo, Publicity and Propaganda
4
Lesson 4 – Trust and reputation management

Module ll: PR Departments

1
Lesson 1 – Media Techniques
2
Lesson 2 – Events and marketing public relations
3
Lesson 3 – Corporate Social Responsibility
4
Lesson 4 – Corporate communications

Module lll: Media Relations

1
Lesson 1 – Issues Management and Crisis Communications
2
Lesson 2 – Reputation Management
3
Lesson 3 – Personal PR
4
Lesson 4 – Media Ethics

Module IV: Public Relations Strategies and Tactics

1
Lesson 1 – Communication Process
2
Lesson 2 – Preparation and handling of news releases, media alerts, and pitch letters.
3
Lesson 3 – Conflict Management
4
Lesson 4 – Trends in Public Relation
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Enrolled: 6987 students
Duration: 2 Months
Lectures: 16
Video: 30 minutes
Level: Intermediate

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed