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Digital Marketing

Duration: 3 Months
Lectures: 20
Video: 50 minutes
Level: Beginner

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

Digital Marketing has always been about connecting with your audience on the right platform and at the right time. In addition, it extends the ability to reach the right prospect or customer at the right time with the right offer at a fraction of the cost of using traditional marketing channels. This course will equip you as a learner with knowledge that will help you understand Digital Marketing core.

Module l: Introduction to digital marketing

1
Lesson 1 – Fundamentals of Digital Marketing
2
Lesson 2 – Introduction to Social Media Marketing
3
Lesson 3 – Introduction to Blogging and Content Marketing
4
Lesson 4 – Introduction to SEO
5
Lesson 5 – Introduction to Digital and Web Analytics
6
Lesson 6 – Introduction to Email Marketing
7
Lesson 7 – Introduction to Video Marketing
8
Lesson 8 – Introduction to Branding & Storytelling

Module ll: Important Digital Marketing Terms

1
Lesson 1 – Introduction to Conversions, Impressions, Keywords, KPIs and ROI
2
Lesson 2 – Introduction to CPC
3
Lesson 3 – Introduction to CPA
4
Lesson 4 – Introduction to CPM
5
Lesson 5 – Introduction to CTR
6
Lesson 6 – Introduction to PPC

Module lII: Why Digital Marketing

1
Lesson 1 – Traditional Marketing Vs Digital Marketing
2
Lesson 2 – Digital Marketing for start-ups, Non-profits, small business & large brands

Module IV: Planning a Digital Marketing Campaign

1
Lesson 1 – Fundamentals of a Digital Strategy
2
Lesson 2 – Digital Marketing Strategy for Paid, Earned and Owned Media
3
Lesson 3 – A step by step guide to develop a workable Digital Marketing Strategy
4
Lesson 4 – Why Digital Marketing for business and personal brands
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