Add to Wishlist

Digital Branding

Duration: 1 month
Lectures: 8
Level: Intermediate

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

What you’ll learn:
The inter-relationship between paid, owned and earned media

  • Consumer change and how it is altering brand communications
  • Content marketing and how owned content can be distributed across company-owned digital media assets
  • The value of Earned Media which interests your audience

Module I: Introduction to digital branding

1
Lesson 1 – Digital Branding 101
2
Lesson 2 – Creating a Digital Branding Campaign
3
Lesson 3 – Brand Storytelling
4
Lesson 4 – Digital Branding Strategy

Module ll: Paid Media

Earned Media and Owned Media

1
Lesson 1 – PAID MEDIA
2
Lesson 2 -EARNED MEDIA
3
Lesson 3 -OWNED MEDIA
4
Lesson 4 – Integrated ( Paid, earned and owned media)
5
Quiz and Certification : Digital Branding

No announcements at this moment.

Be the first to add a review.

Please, login to leave a review