This course will teach you about the shift and how it has altered the way brands communicate with
their audiences. You will learn about the challenges of managing a digital brand and how rich and
compelling content, combined with digital distribution, are integral to brand engagement.
In this course you will learn about:
- The inter-relationship between paid, owned and earned media
- Consumer change and how it is altering brand communications
- Content marketing and how owned content can be distributed across company-owned digital media assets
- The value of Earned Media which interests your audience