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Digital Branding

Duration: 1–2 months
Lectures: 10
Level: Intermediate

Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

This course will teach you about the shift and how it has altered the way brands communicate with
their audiences. You will learn about the challenges of managing a digital brand and how rich and
compelling content, combined with digital distribution, are integral to brand engagement.

In this course you will learn about:

  • The inter-relationship between paid, owned and earned media
  • Consumer change and how it is altering brand communications
  • Content marketing and how owned content can be distributed across company-owned digital media assets
  • The value of Earned Media which interests your audience

Module I: Introduction to Digital Branding

1
Lesson 1 – Digital Branding 101
2
Lesson 2 – Personal Branding
3
Lesson 3 – Corporate Branding
4
Lesson 4 – Creating Brand Content & Engagements
5
Lesson 5 – Brand Storytelling
6
Lesson 6 – Building Brand Authenticity & Authority
7
Lesson 6 – Digital Branding Strategy
8
Quiz on Module I: Introduction to Digital Branding

Module II: Brand Marketing & Advertising

1
Lesson 1– Organic forms of Brand Marketing
2
Lesson 2 – Consumer Changes & Brand Communication
3
Lesson 3 – Integrated ( Paid, earned and owned media)
4
Quiz and Certification : Digital Branding

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