What you’ll learn:
The inter-relationship between paid, owned and earned media
- Consumer change and how it is altering brand communications
- Content marketing and how owned content can be distributed across company-owned digital media assets
- The value of Earned Media which interests your audience
Module I: Introduction to digital branding
1
Lesson 1 – Digital Branding 101
2
Lesson 2 – Creating a Digital Branding Campaign
3
Lesson 3 – Brand Storytelling
4
Lesson 4 – Digital Branding Strategy
Module ll: Paid Media
Earned Media and Owned Media
1
Lesson 1 – PAID MEDIA
2
Lesson 2 -EARNED MEDIA
3
Lesson 3 -OWNED MEDIA
4
Lesson 4 – Integrated ( Paid, earned and owned media)
5
Quiz and Certification : Digital Branding
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