Module l: Introduction to Content marketing
1
Lesson 1 – Introduction to Content Marketing
2
Lesson 2 – Content Marketing terms
3
Lesson 3 – Building an Audience through Content Marketing
4
Lesson 4 – Content Marketing for branding
Module ll: Components of Content Marketing
1
Lesson 1 – Types of content marketing
2
Lesson 2 – Blogging
3
Lesson 3 – Vlogging
4
Lesson 4 – Why Content marketing
Module lll: Content marketing strategy
1
Lesson 1 – Planning a content marketing Strategy
2
Lesson 2 – User Generated content to drive conversations
3
Lesson 3 – Content for Lead Generation, Conversions and ROI
4
Lesson 4 – Creating a content marketing calendar & Strategy
Module IV: Content Marketing Tools
1
Lesson 1 – Tools for blogging
2
Lesson 2 – Tools for content scheduling
3
Lesson 3 – Robots against human (AI)
4
Lesson 4 – Different Content Creation Tools
5
QUIZ & Certification : Content Marketing
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