This content marketing course will equip you with skills that will help you in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Tutor(s) will also take you through the creation of content for social media, blogs, podcasts and any other digital platform of your choice. The ultimate goal being to drive a desired from your audience, fans and customers.
Module l: Introduction to Content marketing
1
Lesson 1 – Introduction to Content Marketing
2
Lesson 2 – Content Marketing terms
3
Lesson 3 – Building an Audience through Content Marketing
4
Lesson 4 – Content Marketing for branding
5
Quiz on Module I: Introduction to Content Marketing
Module ll: Components of Content Marketing
1
Lesson 1 – Types of content marketing
2
Lesson 2 – Blogging
3
Lesson 3: Social Media Micro-Blogging
4
Lesson 5 – Why Content marketing
5
Lesson 4 – Vlogging
6
Quiz on Module II: Components of Content Marketing
Module lll: Content Marketing Strategy
1
Lesson 1 – Coming up with Content Ideas for content marketing strategy
2
Lesson 2 – User-Generated-Content to drive conversations
3
Lesson 3 – Content for Lead Generation, Conversions and ROI
4
Lesson 4 – Creating a content marketing strategy
5
Quiz on Module III: Content Marketing Strategy
Module IV: Content Marketing Tools
1
Lesson 1 – Tools for blogging
2
Lesson 2 – Tools for content scheduling
3
Lesson 3 – Robots against human (AI)
4
Lesson 4 – Different Content Creation Tools
5
Quiz on Content Marketing & Blogging
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